Transactional SMS is widely used by businesses to engage with customers. In contrast to the promotional SMS used for marketing, transactional bulk SMS is an automatically generated, non-promotional message to inform customers of updates and confirmations.
Given that people are constantly on their smartphones, it is the most practical form of interaction and communication. Moreover, it helps customers create a strong brand perception by connecting with it.
This article details everything related to transactional SMS, including SMS short code Canada, its use, use, and how businesses can use it as a powerful marketing tool.
Use Cases of Transactional SMS
Transactional bulk SMS aims to provide critical and time-sensitive information to customers at the right time. So let’s look at various ways transactional bulk SMS can simplify business operations:
Automated OTPs improve security by verifying customer actions such as sign-ins, payments, and other transactions.
It helps to alert the customers about specific activities like the pending payment or an appointment which is critical for maintaining business-client relationships.
Transactional SMS lets businesses inform customers about orders, shipments, delivery, and payments. It will help customers stay informed throughout their entire journey.
Why are Transactional SMS so Powerful?
SMS is the only marketing medium accessed in every mobile phone without an active internet connection, making it instantly reach every user. A transactional SMS provider needs to set it up just once to make it function automatically. The advantages it provides businesses are as follows:
Transactional SMS, which is automated and time-sensitive, can be delivered to customers within seconds. It happens automatically in response to a predetermined trigger without requiring manual input. Due to the high likelihood that customers will open and read it, marketers must use this strategy.
Better Customer Service
Since it provides quick and efficient data transmission, the transactional SMS provider aids in maintaining a dedicated communication channel between customers and clients.
Additionally, the timely delivery of essential updates and information to customers made them feel more secure and appreciated. Also, they are personalised, which is a feature that increases customer satisfaction.
Transactional bulk SMS is credible due to the real-time delivery approach, as customers can rely on the information the businesses provide. It makes customers’ lives easier by removing the need to call for updates, which contributes to developing solid and dependable relationships.
It turns out to be highly cost-effective when considering the cost of transactional SMS services with its reach. Moreover, due to its high open and response rates, it also pays off in retaining customers. As a result, it reduces costs while offering direct customer relationships.
With Mtalkz, Grow your Business the Smart Way!
Businesses are constantly looking for new ways to increase customer interaction to stay ahead of the competition. Transactional SMS is the fastest, most reliable, and most practical form of communication in that situation. It is also the most affordable.
The leading transactional SMS provider, Mtalkz, provides real-time reports, instant activation, and round-the-clock support. In addition, an integrated and multichannel strategy aids businesses in reaching their customers more quickly and easily. Businesses can thus collaborate with them to improve their services most innovatively.