July 7, 2022

While there are still isolated incidents of piracy, it has evolved into an organised, well-oiled machine that can outpace even the most sophisticated anti-piracy measures. It has become a lucrative business with well-oiled machinery, scalable architecture, and ample resources. As a result, the security industry has been forced to rethink its strategy and respond to the monumental challenge of the new piracy landscape. To combat the efforts of organised pirate groups, a data-driven, intelligent approach that is protected by forensic watermarking technology is needed.

Once upon a time, internet piracy was synonymous with small-time criminal activity. In 2018, illicit subscription platforms sourcing pirated content cost the US economy a whopping $29 billion[1]. These days, pirates have developed their own sophisticated apps, IPTV supplier websites, and Kodi plugins in order to mimic established players’ revenue streams.

It would necessitate a significant amount of time and effort to understand the threat vectors, evaluate the available options, and then apply the best-fit aggregate of security solutions to protect the entire end-to-end attack surface. In order for OTT platforms that host premium video content, such as Netflix and Hulu, to effectively combat video piracy, DRM protected content approach is essential.

Video watermarking makes it possible to combat video piracy in multiple ways. Critique the origins and modes of piracy and identify the various points of vulnerability in all aspects of a company’s content delivery network. In order to identify the subscription sources that steal content, forensic watermarking can help. The watermark detector can tell if a video sample is genuine or a rip-off because the technology involves randomly inserting undetectable code sequences into the original video content. If a leak occurs, content distributors will have the ability to track down the source of pirated content.

As threats evolve, Video watermarking technology provides a robust video content security solution and asserts the copyright of the content owners and distributors. It can withstand both accidental and malicious attacks, as well as the alterations that signal processing operations may impose on its original configuration. In order to remove the watermark, the data must be deleted as well, and this is almost always the case because watermarking is done during the transcoding process. Watermarking technology is a must-have for OTT and premium content providers because of the rise in high-definition video content.

This means that even if an intelligence network discovers a copy of a watermarked video file later on, its watermark can be extracted from the copy to identify its leaker. As part of the watermark-extraction process, it is possible to determine where the video asset was leaked, whether it was through a pay-TV provider, an OTT platform or a content developer’s table. The reverse embedding approach is used in conjunction with the same video watermarking key that is used while embedding metadata to identify the presence of a watermark.

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